Product Leader, Fixer, Confidant, Punk

Product Vision vs. Mission

Product vision is a really tricky thing. In his post, Marty Cagan enumerates many of the reasons product vision is so important. The first two on his list are the ones I always point to the most.

  • Focus on the customer
  • The “North Star” for the product organization against which all product decisions are measured, i.e. will this decision move us closer to the vision or not

Leave a comment

All episodes

Get updates

← Back

Thank you for your response. ✨

Warning
Warning
Warning.

Brett Clawson

Think of me as part detective, part builder—earnest yet playful. I listen for the unsaid, connect ideas and people, and craft solutions to solve real problems. My experience spans industries, my spreadsheets are legendary, and my broad knowledge is “just dangerous enough.”

Problems, meet solutions.

Image created using Gemini. Man solves problems.

Designed with WordPress